Case study · Health & family
Dawn
A calm, private baby tracker that does the math for you. Log a feed, nap, or diaper in one tap — every insight is worked out on your iPhone, and nothing leaves it.
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A predicted nap window — "Golden Hour" — with how confident it is, and why.
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Ask a plain question about the day — the answer is computed on device.
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Feeds, sleep, and diapers become a readable rhythm — not a spreadsheet.
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Small, human moments — like making it through the night.
The problem
New parents are exhausted and surrounded by trackers that demand an account, push upgrades, and turn a baby's day into charts you still have to read yourself. The data lands on someone else's server, and none of it answers the only question that matters at 3 a.m.: what now?
The approach
Dawn logs a feed, nap, or diaper in a single tap, then does the interpreting for you — predicting the next nap window, answering plain questions, and surfacing the day's rhythm at a glance.
All of it is computed on the iPhone. There is no account and nothing is uploaded, so a family's most personal data simply stays with the family. The tone stays human rather than clinical, with quiet moments that acknowledge how hard the night was.
What we built
A native iPhone app in Swift and SwiftUI: one-tap logging, an on-device nap predictor with a confidence read, a private natural-language "Ask Dawn," and an insights view with day-rhythm and trend charts. Private by default — no account, nothing shared.
Contact
Building something in this space? Let's talk.
A sentence or two about your product and timeline is plenty. I reply within two business days.